THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or. @Elizabeth Hancock If you really like this you should definitely buy Marty’s book. The book is small and you can read it in one weekend (which. How to Bridge the Distance Between Business Strategy and Design – The Brand Gap by Marty Neumeier.

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There’s a problem loading this menu right now. We appreciate your feedback. Log in Log in. Other editions – View all The Brand Gap: Mqrty Brand Gap is also quaintly outdated. The Best of Guerrilla Marketing. I plan to revisit this often to help keep my strategy aligned and my brand looking fresh.

Using memorable principles and simple exercises, Marty leads you and your team on a lively journey from traditional business thinking to neumeire thinking.

What You Will Learn Marty the first to identify customer communities as ‘brand tribes’, passionate devotees who determine the success or failure of any brand divides brand management into five key competencies: Does it resist being reduced to a nickname?

Upgrade to Premium now and get unlimited access to the Blinkist library. The Blinkist app gives you the key ideas from a bestselling nonfiction book in just 15 minutes.


How to write a great review Do Say what you liked best and least Describe the author’s style Explain the rating you gave Don’t Use rude and profane language Include matty personal information Mention spoilers or the book’s price Recap the plot. This book really out together the ideas of logic and innovation, and the necessary recipe of both that’s needed to create, build, and maintain a strong brand.


Book ratings by Goodreads. The final stage is cultivation. Quotes from The Brand Gap.

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The Brand Gap

There’s some good reasoning in here. The 22 Immutable Laws of Branding. I love books that layout a clear foundation and work through the concepts with succinct points and examples.

Want to Read saving…. Look at a shelf of branding books and most of them look as uninteresting and dull as most other business books!

Will people enjoy using it? There are no discussion topics on this book yet. You’ll come back neumeiet these ideas again and again as you transform your company into a powerhouse of nonstop innovation. The two sides of the coin often fight over which method is better: References to this book Do You Matter?: The power of your brand is directly related to your cocmpany’s mission being a well-defined and b worthwhile ie standing for something good, useful, necessary, inspired.

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After defining this problem that plagues many corporations, Neumeier gives companies a five step way close the gap. When enough individuals arrive at the same bran feeling, a company can be said to have a brand. Everyone should read this branding guide. Aug 21, Talia rated it it was ok. Far from guide but some things can be used immadietly.

My library Help Advanced Book Search. Will they be able to pronounce it after seeing it written? Amazon Drive Cloud storage from Amazon. Read this quick book on the way back from our annual planning meeting, based on the enthusiastic recommendation of brwnd lead graphic designer. Amazon Second Chance Pass it on, trade it in, give brannd a second life. How you manage that evolution will determine whether your brand gains or loses value.